The State Of Mobile Attribution

Create a data driven marketing strategy. Use our findings to select the best technology stack for your apps.

To improve and ultimately perfect an app, marketers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.

The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 2 million analyzed apps, and 1,000 SDK components scanned across iOS and Android and all categories, making it the most in-depth study to date.

The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.


Key Findings:

  • 80% of “Top 500 Overall” ranked apps on iOS, have implemented an attribution SDK, which seems to become a must-have component of any mobile app tech stack.
  • AppsFlyer dominates with 60% Android market share and 50% iOS market share globally, followed by Adjust with 24% and 26%, and Tune with 10% and 9%, respectively.
  • When isolating Android apps with over 10 million installs, we see a tighter race with AppsFlyer still leading the pack, although by a smaller margin with 35% of the market, followed by Adjust with 29% and Tune with 22%

Download our complimentary study, and get started with mobile attribution:

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